The Story of Bhujia to Billions: The Man Behind from One Small Shop to Forbes List.

The story started around 79 years ago, (in 1941) with Shri Ganga Bhishen Agarwal, when, it was all started with making only bhujia’s in house and now became, the most recognisable famous brand around the globe. It was all started with one man in a small retail sweet and namkeen shop in Bikaner, Rajasthan, India. At the age of 12, Ganga Bhishen Agarwal spent his days in Bikaner inventing a snack which is very famously today known as, Haldiram’s Bhujia. Slowly, he was doing some creativity with that bhujia. He changes the main ingredient of bhujia with moth ki Dal (a type of lentil) which was used to be made of besan (chickpea flour), the moth ki dal is easily available in Rajasthan. His, main focus was on to make the fine crispy bhujia and with low fat. He also named it ‘Dungar sev’ after Dungar Singh, the popular Maharaja of Bikaner.

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One small shop to Building Haldiram Empire.

Later, as his business slowly and steady started growing. He was selling as much as 200 kilos of bhujia every week. There were a few problems on initial days when he was about to begin his Haldiram Empire. Ganga Bhishen Agarwal fondly called as Haldiram by his mother, when he went to Kolkata to attend a wedding ceremony and that time he was not knowing that his life would change forever, which gave him an idea to think to open a shop in Kolkata and that was first branch out of the Bikaner bhujia business. They setup the branch in Kolkata in order to expand the business in 1970. However, the grandsons Manoharlal and Shiv Kishan took the business to Nagpur and Delhi. The Chandi Chowk shop in Delhi created a huge massive impact on customers about Haldiram’s. Then, came manufacturing plants in Delhi and as well as Nagpur.

When Haldiram empire has been built, they think to open Haldiram restaurant in major cities of India as well as over-seas. The company came forward and to be divided between three distinct areas of operation with Delhi-based Haldiram snacks and cultural (Ethnic) foods in northern-region, Nagpur based Haldiram foods international with western and southern region and smaller Kolkata based Haldiram Bhujiawala in eastern region. These, how the Haldiram Branch expanded across the India and Globe.

When Ganga Bhishen Agarwal has started a small retail shop in Bikaner, Rajasthan. He wouldn’t have imagined that one day Haldiram’s products will sell across globally and it would be generating Rs.5000 crore in annual revenue. Now, currently Haldiram produced more then 400 products. It offers all different categories of Veg frozen food, various types of Namkeen snacks, lot of variety of sweets and Haldiram Restaurant offers all ethnic food.

It was all started with laying stone at one small Namkeen shop and today, it has achieved milestones. Their dream of doing something big turned out to be the Haldiram’s today. This was all about the story of Bhujia to building a Brand Haldiram Empire.

While the Haldiram Brand is thrilled that Manohar Lal and Madhusudan have debuted in top 100 Richest Indian on the 2019 Forbes India Rich List[1].

This how an Indian local Brand became the most leading brands in globe. #support vocal for local.

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