Brand Inspiration #Vocalforlocal

Hello guys! Namaste, Flavours of India is back with a new blog post. So, as I have posted a blog on support #Vocal for local. In that, I have discussed about how our prime-minister exhorted to go vocal for local.

So, in this blog, flavours of India will discuss the Brand inspiration of Amul Dairy Company in collaboration with creativehuman.branding. So, first of all, what is brand inspiration? “It makes the connection with consumer/client and influence them to take efforts. Your brand inspiration is base of your brand master plan”.

Amul is an Indian dairy cooperative society, based at Anand in the state of Gujarat. Formed in 1946. “Amul is perceived as a local brand in various regions of India. It is perceived as a brand of “my region” or “my city” and that’s how Amul do the advertising creative as well” explained by Mr R.S. Sodhi. As per, the research done by creativehuman.branding there are 8 key learning for brand inspiration & they are listed below:

  • 1-     Use only one brand name for branding of all products.
  • 2-     Maintain brand promises in both backwards and forward integration.
  • 3-     Build a brand in such manner that customers have blind faith.
  • 4-     Create recall value through creative ad campaigns.
  • 5-     Make best selection of media that reached your target audience.
  • 6-     Maintain consistency in ad campaigns.
  • 7-     Do not cheat customers.
  • 8-     Use best technology for production, processing and distribution.

“Brand is not just about advertising, Brand is blind faith”- Mr R.S, Sodhi, MD-Amul. Flavours of India urges everyone to support #Vocal for Local (All local brand).

Further, flavours of India will come up with new blog post. Till then, Stay Home and Stay Safe and Maintain Social Distance and fight against Corona-virus. Stay tuned at flavours of India blog.

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By- creativehuman.branding

By- creativehuman.branding